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About Us

About Us

Shaping Your Confidence

Founded by Mrs. Vandana Luthra as a beauty and weight management services center in 1989, the VLCC group was incorporated in 1996. VLCC was among the first multi-outlet corporate operations in the Wellness & Beauty Industry. Since inception, the VLCC Group’s mission has been to transform lives by making Wellness & Beauty accessible to women and men. In over 30 years of operation, the VLCC brand has become synonymous with the Wellness & Beauty in Indian households.

As a testament, VLCC has received recognition as a “Superbrand” by Superbrands India in 2017 and Superbrands GCC in 2016. This is also reflected in VLCC’s recognition through awards in the “Beauty, Wellness & Personal Care Products Category” in 2020 by ASSOCHAM and recognition as India’s most trusted brands in the wellness sector in the annual India’s Most Trusted Brands Survey from 2015 to 2019.

We have built a strategic integrated business model on the basis of pillars that consist of our three core businesses:

VLCC Wellness Clinics

VLCC Personal Care Products

VLCC Skill Development Institutes

Over the years, we have built a strategic integrated Wellness & Beauty organization based on three pillars that consist of our core business segments:

Wellness & Beauty Services:

We operate 191 Wellness Centers & Beauty Clinics across 106 cities in India and 25 in 9 other countries. Services offered include...

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Personal Care Products:

We have leveraged our exclusive consumer database, and our insight into evolving beauty and wellness needs to build ...

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Skill Development:

We operate 94 VLCC Institutes of Beauty & Nutrition across 67 cities in India, making it one of the largest professional training ...

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With a staff strength of over 3,000 professionals, including medical doctors, nutritionists, physiotherapists, fitness experts and cosmetologists, we estimate that in the last 5 years alone we have catered to over 10 million customers (including repeat customers).

Disclaimer:

VLCC Health Care Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to undertake an initial public offering of its Equity Shares and has filed the Draft Red Herring Prospectus dated August 13, 2021 with the Securities and Exchange Board of India (“SEBI”) on August 14, 2021. The Draft Red Herring Prospectus shall be available on the websites of SEBI, BSE and NSE at www.sebi.gov.in, www.bseindia.com and www.nseindia.com, respectively, and on the websites of the Book Running Lead Managers i.e. ICICI Securities Limited, DAM Capital Advisors Limited and IIFL Securities Limited at www.icicisecurities.com, www.damcapital.in and www.iiflcap.com, respectively. Potential investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see the section titled “Risk Factors” of the RHP, when filed. Potential investors should not rely on the Draft Red Herring Prospectus filed with SEBI for making any investment decision.

The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act or any state securities laws in the United States, and unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and in accordance with any applicable U.S. state securities laws. Accordingly, the Equity Shares are being offered and sold outside the United States in ‘offshore transactions’ in reliance on Regulation S under the U.S. Securities Act and the applicable laws of the jurisdictions where such offers and sales are made. There will be no public offering of Equity Shares in the United States.

About Us

VLCC is today widely recognized for its comprehensive portfolio of Wellness & Beauty services and products and also enjoys a high level of consumer trust. VLCC Group’s operations currently span 310 locations in 143 cities and 12 countries including India, Sri Lanka, Bangladesh, Nepal, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya With a staff strength of over 3,000, VLCC:

1. Manages a chain of 216 Wellness & Beauty Clinics across Asia and East Africa. Its weight-management and wellness programmes are recommended by the Indian Medical Association – India’s largest body of medical doctors with a membership base of over 330,000.
2. Operates 94 VLCC Institutes in Beauty & Nutrition, across 67 cities in India, offering both entry level and skill enhancement courses;
3. Manufactures in the company’s three plants in India and Singapore, a comprehensive range of skin care, hair-care and body-care products as well as nutraceuticals under the VLCC Natural Sciences™, SkinMTX™, BelleWave™, VLCC Slimmer’s™, VLCC Shape Up™ and VLCC Wellscience™ brands, which are not only used as consumables in therapies at all VLCC Wellness Centers globally but are also sold through over 110,000 retail outlets India as well as through salons, spas and aesthetic clinics and several other countries.

VLCC is one of the largest players in the Wellness & Beauty services industry in India, with the widest footprint of company operated clinics. It is one of the few players in the industry to have successfully accomplished the transition from a Wellness & Beauty services company to a Wellness & Beauty services and products company.

Mission

To be the preferred brand in health and beauty business, nationally and internationally, by building loyalty, exceeding internal and external customer expectations and adding value to our stakeholder’s investment.

Vision

The guiding vision of the VLCC Group is “Transforming Lives”.

By “Transforming Lives”, we imply transforming self, spreading wellness and transforming the future.
These three pillars have been the hallmarks of our Company since it was founded by Mrs. Vandana Luthra in 1989. They remain the foundation upon which we continue to build our success today.

vlcc founder luthra

Our Founder

Mrs. Vandana Luthra made her entrepreneurial debut in 1989 by opening a Wellness & Beauty services clinic in New Delhi, which seamlessly integrated dietary modification and exercise regimen-based weight management programs with
cutting-edge skin and hair treatments.This was at a time when the Indian Wellness & Beauty industry was still nascent and the concept of combining wellness and beauty as an approach to holistic wellbeing, as initiated by Mrs. Luthra, was a completely new paradigm.

Vandana Luthra is an Indian entrepreneur and the founder of VLCC Health Care Ltd. a beauty and wellness conglomerate represented in Asia, the GCC and Africa. She is also the Chairperson of the Beauty & Wellness Sector Skill Council (B&WSSC), an initiative that provides training under the Pradhan Mantri Kaushal Vikas Yojana scheme.

Mrs. Vandana Luthra is a recipient of the prestigious Padma Shri Award (2013), India’s fourth highest civilian honour, for her contribution to trade and industry and was the founding chairperson of the Beauty & Wellness Sector Skill Council from 2014 to 2020.

Our Awards

2013

Awarded the Padma Shri, for contribution to Trade & Industry, in 2013 – Indian’s fourth highest Civilian Honour

2014 to 2020

The first Chairperson of the industry-led and Indiangovernment-backed Beauty & Wellness Sector Skill Council (B&WSSC), from 2014 to 2020.hairperson of the industry-led and Indian

2016

Featured in the Forbes Asia 2016 list of 50 Power Businesswomenin the APAC regionnt-backed Beauty & Wellness Sector Skill Council (B&W

2011 to 2017

SSC), from 2014 toFeatured in Fortune magazine’s annual listing of the 50 MostPowerful Women in Business in India from 2011 to 2017.

2018

Featured in the Forbes 2018 listing of Top Indian Leaders In TheArab World

2020

Featured in the “2020 Power Women” list of Femina magazine

2015 to 2019

VLCC has been rated as one of India’s Most Trusted brands in theWellness sector in the annual India’s Most Trusted Brands Surveyfrom 2015 to 2019

2017

Conferred the ‘Haryana Gaurav Samman’ by the Government ofHaryana (India) at its Global NRI Summit in 2017 for contributiontowards wellness and beauty industry globally
Was a Member of the Steering Committee of the Pradhan MantriKaushal Vikas Yojana (Prime Minister’s Skill Development Scheme)– the world’s biggest vocational skills training project, underIndia’s Ministry of Skill Development & Entrepreneurship.

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